What Is Cross Marketing and Why Do You Need It

Cross marketing is all about increasing the number of touchpoints your customers and new leads experience on their way to making a purchase. While there is a tendency to compare and contrast how products and ads perform on different platforms, more and more companies...

Are You Using the Right Marketing KPIs

What makes a marketing ad, a piece of copy, or a months-long campaign successful? Is it the dollars in sales that are tied to the Facebook ads you placed? Is it an uptick in comments posted online or traffic to your website? How can you tell if what you’re doing is...

What Is Google My Business & Do I Need It

Google My Business, or GMB for short, is a tool that Google provides for free to help you manage how your company populates on Google Maps and their search engine. It lets companies add things like contact information and links to their websites. Restaurants, for...

Understanding Marketing ROI

Maximizing your marketing ROI will make your marketing campaigns more effective and help your business overall. ROI, or return on investment, is a business metric that most companies use. Any good investor wants to know what kind of return they can expect for the...